Tuesday, July 08, 2008

News? Or Advertisement?

8pm is the prime time slot for news. For mandarin news viewers, you can choose either RTM2 or 8tv. 8tv definitely has the better newscasters and production crews. Their newscasters are fluent in delivering the message, and the messages are short and clear.

As opposed, though after the "rebranding" exercise, the only significant change I see in RTM2 Mandarin news is the recruitment of a batch of young and energetic newscasters. Technical glitches are still so frequent, volume is like yoyo, loud and soft and loud and soft, till you get intimidated. When there is a technical glitch, the newscaster will look stunned, and dunno what to do next.

If you think 8tv Mandarin news is good, not really. Watching 8tv Mandarin news is like watching advertisement. There are far too much advertisements in that half an hour slot. Often I felt I am not watching the news, but being brainwashed by certain advertisers. The negative effect is, I never buy that particular brand of product. Sorry, dear advertiser. You get what you deserved.

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